YOUSHOULDASK.AI

An online shop that understands your customers.

Give every visitor personal advice, relevant recommendations and a shopping experience that adapts to their needs. All made possible by YouShouldAsk.ai.

A personal shopping experience for your online shop
Hi! Let’s find what works for you.
Product advice on the pagePersonal contextMore than chat

Built for ambitious
e-commerce teams.

De NotenshopDierapothekerPolyestershoppenVerfplaza

The shift in e-commerce

The same online shop for everyone is becoming a thing of the past.

Customers don’t want more content, filters and pop-ups. They want to understand what suits them faster, with help available whenever they need reassurance.

“Here are our products. Figure it out.”

Everyone gets the same page and recommendations, with help only after the visitor asks for it.

1,000+ products
Filter them yourself
Standard recommendations
For everyone
Separate chat window
Open it yourself
Service
Get in touch
New!

“Tell me what you’re looking for. I’ll help you choose.”

The online shop recognises relevant moments, asks the right question, explains differences and takes care of practical matters.

Understand the need
Ask a question
Narrow the options
Compare
Reduce uncertainty
Explain
Handle service
Take action

How it works in practice

A helpful colleague, right throughout the customer journey.

Explore four moments in the customer journey. The example online shop shows how the same personal sales assistant helps in different places.

YOUR ONLINE SHOPYouShouldAsk

Glad you’re here.
What are you looking for?

Discover what suits you, with help at the right moment.

I’d love to help you get started. What can I help you with?

Business value

Personal should be measurable.

Measure more than the number of AI conversations: see which visitors received help, which products were recommended, what happened next and how many service questions were resolved straight away.

Experience a live customer journey

Used. Valued. Connected to customer journeys.

Different online shops. Individual customer journeys. Discover how personal help works in everyday practice.

Explore all case studies
De Notenshop

Our customers always get help now.

Sanne offers product advice and helps customers with their orders.

11.4%Of total site revenue
3×Conversion versus average
81%CSAT
38%Higher order value
Read the De Notenshop case study
Dierapotheker

Personal care.
For every pet question too.

Sanne helps customers with their questions and brings in the team’s expertise whenever needed.

“… a valuable colleague for our own team.”

Robin Holle · Dierapotheker

Connected to Sherpa and Spotler Activate.

Read the Dierapotheker case study
Polyestershoppen

Technical advice.
At the right moment.

Polly helps with product questions and applications, drawing on knowledge from more than 300 documents.

57%Fewer online questions
30%Less WhatsApp contact
9%Fewer emails
ExpertiseRoom for more complex questions

Published case study from 2025. Phone contact increased by 2%.

Read the Polyestershoppen case study
Verfplaza

Paint shop expertise.
Available online too.

Personal paint advice on product and colour pages, right when visitors are making a choice.

30%Conversion among YSA users
53%Webchat usage on product and colour pages
≈7%Measured revenue from the YSA segment
+14.3%More chats after greater visibility

YSA users often already have stronger purchase intent. Read the context behind the figures in the case.

Read the Verfplaza case study

SFEER.NL

Clarity about your order.
Room for personal contact.

Madelief helps with up-to-date order information through Sherpa and recognises business opportunities for the team.

  • Track & Trace
  • Connected to Sherpa
  • Business leads
Read the Sfeer.nl case study

DaretoDrinkDifferent.nl

Your flavour.
Peter thinks along.

The AI beer specialist helps with flavour profiles, food pairing and questions about an order.

  • Personal beer advice
  • Channable & BigCommerce
  • PostNL Track & Trace
Read DaretoDrinkDifferent

One human approach

A colleague who understands the moment, helps you choose and handles practical matters. Customer Cortex connects the context behind that personal experience.

Sees. Recognises the moment and relevant context
  • Page and product
  • Browsing behaviour
  • Conversation context
  • Known customer context with consent
Understands
  • Recognises what someone is looking for
  • Asks a focused follow-up question
  • Uses relevant product information
Helps
  • Compares suitable products
  • Clearly explains the differences
  • Offers advice at the right moment
Takes care of it
  • Finds up-to-date order information
  • Performs agreed service actions
  • Brings in a colleague when needed

The difference

More than a conversation.
More than recommendations.
More than customer service.

The strength is in the combination: one personal colleague connecting customer context, products, behaviour, conversations and orders.

Six capabilities compared across chatbots, recommendation engines, support automation and YouShouldAsk.
CapabilityChatbotRecommendation engineSupport automationYouShouldAsk
Helps directly in the online shopUsually in a widgetProduct blocksLimitedMultiple on-site moments
Understands open customer questionsYesNoService-focusedSales and service
Uses product and order contextDependsProduct dataOrder dataConnected context
Can offer proactive helpTriggerAlgorithmicUsually reactiveContextual, or nothing
Can perform actionsSometimesNoService actionsAgreed workflows
Measures revenue and serviceConversationsCommerceServiceOne customer journey view

Swipe to compare

YouShouldAsk

Helps directly in the online shop
Multiple on-site moments
Understands open customer questions
Sales and service
Uses product and order context
Connected context
Can offer proactive help
Contextual, or nothing
Can perform actions
Agreed workflows
Measures revenue and service
One customer journey view

Chatbot

Helps directly in the online shop
Usually in a widget
Understands open customer questions
Yes
Uses product and order context
Depends
Can offer proactive help
Trigger
Can perform actions
Sometimes
Measures revenue and service
Conversations

Recommendation engine

Helps directly in the online shop
Product blocks
Understands open customer questions
No
Uses product and order context
Product data
Can offer proactive help
Algorithmic
Can perform actions
No
Measures revenue and service
Commerce

Support automation

Helps directly in the online shop
Limited
Understands open customer questions
Service-focused
Uses product and order context
Order data
Can offer proactive help
Usually reactive
Can perform actions
Service actions
Measures revenue and service
Service

Fits your ecosystem

More than 75 integrations. One connected customer journey.

Your online shop, product knowledge, orders and customer contact work together. Connect the systems you already use and give personal help the right context.

Explore your integrations
Shopify
Magento
Shopware
WooCommerce
Lightspeed
Monta
YouShouldAsk
75+

integrations.
And room for more.

From the first product question to service after purchase.

HubSpot
Zendesk
Trengo
Pipedrive
DHL
Spotler Activate
Online shop & product dataOrders & logisticsCRM & customer contactMarketing & context
The community at the WaterLoop project for clean drinking water in GhanaInstallation of the WaterLoop water supply in Ghana
Clean and safe
drinking water in Ghana

Growth that flows further

Growth means more when it flows further.

YouShouldAsk and its customers work together on better online shops and access to clean drinking water. Part of every partnership supports WaterLoop projects in Ghana.

Every customer automatically contributes.

Through our partnerships, a share of our revenue regularly supports projects for clean and safe drinking water.

Let’s explore together.

Before the demo

What an
e-commerce team wants
to know before a demo.

From the first integration to everyday practice.
Answers to your key questions.

Is YouShouldAsk mainly a chatbot?

YouShouldAsk helps visitors throughout their customer journey. A conversation can be the starting point, after which the same AI colleague helps them understand products, compare options or resolve an order question. With Customer Cortex, website content can also reflect what a visitor has shared about their needs, with their consent. Help can then appear right where someone is making a choice.

You decide which information the colleague uses and which actions are allowed. This could include advice based on your own range, explanations from your knowledge base or order information from a connected system. When a question needs human attention, you can arrange a suitable handover. In a demo, we show how these elements work together for your online shop.

Which online shops benefit most?

Especially shops where customers need more than a product name and a price. For example, when the range is extensive, products need explanation or visitors are unsure which variant suits their situation. Recurring questions about delivery, use and orders can also be a good starting point. That makes YouShouldAsk relevant to business owners, e-commerce managers and customer service teams.

First, we look at where visitors get stuck and which questions your team hears most often. Then we choose a practical application: helping customers choose, handling recurring questions or making the customer journey more personal. You do not need to change every process at once. During the demo, we discuss your range, systems and main goal so you can see a useful first step for your online shop.

How much development work does implementation require?

That depends on your online shop, the available information and the application you want to start with. First, we map where your product information, knowledge and orders are held, and which existing integrations you can use. We then agree what to connect, what access is required and who will do what. Your existing online shop remains the starting point.

For an initial application, we start with a defined area that we can verify carefully, such as product questions or knowledge base information. Up-to-date order information or actions in other systems may require additional setup. Before activation, we test relevant situations, mobile presentation and the handover to your team. Based on your platform and requirements, the demo can clarify the technical work involved.

How do we prevent incorrect advice or hallucinations?

AI can make mistakes. That is why we configure the colleague around your product information, knowledge sources and clear rules. We decide which sources take precedence, which questions the colleague may answer and which actions it may perform. If information is missing or a question falls outside the agreed role, the colleague should make that clear and offer help from your team where needed.

Before launch, we test common questions and challenging situations from your business. These include unclear product requirements, conflicting information and questions that need a specialist. After launch, conversations and feedback help us identify missing information or opportunities to improve the setup. The aim is useful, verifiable advice, with a clear route to a colleague when needed.

How do we measure the contribution to revenue and service?

We start with the result that matters to your online shop. For e-commerce, that may be better product advice and more suitable purchases; for customer service, it may be fewer recurring questions, faster answers or more questions resolved straight away. We then choose measures that fit that goal, rather than simply counting chat conversations.

For example, you can see which visitors received help, which products were recommended and what happened next. For service, customer satisfaction and handover to the team also matter. For revenue, we agree how purchases are attributed to help and which period to compare. This lets you assess the figures in context. The case studies on this website show how results can differ by shop and application.

What data does the platform use?

You decide through the sources and integrations you connect. The colleague can use product information, website content, knowledge documents and, when configured, up-to-date order information. An integration makes that information available for the agreed task. The information required therefore depends on the questions and actions you want to start with.

For personal help, a need that a visitor shares can also be relevant. We use known customer context with appropriate consent and access agreements. You decide which data sources are connected and which actions are permitted. In the demo, we discuss what information your application needs, how you stay in control and when a colleague should take over. You do not have to provide all your systems or data in advance to explore the possibilities.